5 Excellent Examples of Omnichannel Retailing Done Right
Do you want the customers? Do you want the sales? Then you have to be so active to provide something new and attractive to the customers, because the customer is always looking to buy something new from a store or online site where he or she doesn’t face any difficulty. So to remove that difficulty, a technique called Omnichannel Retailing is used.
Libra Web Solutions service include: Omnichannel Ecommerce Platform Development, Omnichannel Ecommerce Development, Omnichannel Ecommerce Developers, Omnichannels Specialist.
What Is Omnichannel Retailing
Omnichannel Retailing is basically the multichannel approach used to provide customers a different shopping experience, so they don’t face any difficulty or get bored while shopping. It doesn’t matter whether they’re purchasing goods online, in a retail store, by telephone, or in a brick and mortar store.
Nowadays companies are trying to make the customer experience very smooth, which is why they are adopting Omnichannel Retailing very fast. So here are 5 excellent examples of Omnichannel done right:
1. Raymond
This huge shopping brand, famous for its formal clothing, now started to attract customers who love to do online shopping. To attract those customers, Raymond takes the help of Omnichannel — they have a big digital screen on which various styles are shown regularly. They also built a virtual try room where one can take all body measurements and the screen will show up shirts according to size, so one doesn’t need to go to the physical try room anymore. They also have the facility to sell products which they don’t have in-store right now by taking the order online and fulfilling it through their web store.
2. Starbucks
Starbucks is a leading coffee chain and they use multiple channels very smartly. Anyone can order from any platform — mobile app, phone, or by walking to the outlet. They give bucks on every purchase to every customer, which reflects instantly in the customer account and can be checked by any means.
3. Pepperfry
The leading furniture brand in India is now trying to concentrate on Omnichannel retailing. They opened a store in Bangalore where one can visit and feel the touch, and the company provides the offer to meet with interior designers as well — customers can also order online while sitting in the store, a great way of getting the customer involved.
4. Adidas
The leading shoes brand also joined the party and started stores using different channels to attract customers. They have a unique machine which takes measurements of your foot and displays various designs according to your size and shape, alongside digital screens displaying the latest designs. They also take orders online from that store.
5. Oasis
The leading fashion brand of the U.S. has a website, mobile app, and a lot of brick and mortar stores, providing customers a seamless experience of buying anything from the same brand across many options. The brand also gives iPods to their employees to check whether a product is available in the store, and if not, take the order and fulfill it through their web store.
So these are the excellent examples where Omnichannel Retailing is executed right, helping these brands maintain and increase their customer base.
Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Ecommerce Store Design and Development, Ecommerce Website Management, App Development, Ecommerce Store Maintenance and Support, E-commerce Digital Marketing.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.