Follow These Simple Tips If You Are Freshening Your Online Store
One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions — it may also mean regularly refreshing your navigation, themes, and other design elements.
Your Internet store sales went down and you don’t know what to do? There may be a handful of reasons — bad search engine optimization, a poor checkout process, or low security level. But what may possibly go wrong if everything is alright? Maybe your store is a little bit dated. When was the last time you featured new products, added content, or changed shop design? People always like something new, so if you want to keep up with the times you should always do something to make your store look fresh and fancy.
Your store is the most critical asset you have — keep it alive and fresh.
Libra Web Solutions service include: Ecommerce Loyalty Programme Development, Customer Retention Strategy Development, Loyalty Programs for Small Businesses, Ecommerce Development Strategy.
9 Freshness Tips
Here are tips to help keep your store current, fresh and relevant. Many of these borrow from basic merchandising concepts — others are simply common sense.
1. Clean Up the Site Weekly
Assign someone to go through the home page, category pages, shopping cart, and any other parts of your store where content might be changeable. Clear out old promotions and seasonal content, make sure there are no missing images, and check customer product reviews for appropriateness. Make sure you don’t have featured products that are out of stock.
2. Feature New Products
Consumers want new products. Make sure you launch new items and tell your visitors about them — create categories that feature new items, move new items to the top of your product listings, and write a blog post about them.
3. Rotate Your Promotions
If you feature daily, weekly or seasonal specials, rotate them regularly. If visitors see the same promotions week after week, they stop noticing them at all.
4. Experiment with Different Navigation
When you set up your store, you probably did some level of testing on how people were interacting with your website — when is the last time you did that? Look at your analytics and see what paths people are following. If categories aren’t drawing attention but you want people there, set up an easier path; if people aren’t using a link, get rid of it and try a new one.
Libra Web Solutions service include: Ecommerce Loyalty Programme Development, Customer Retention Strategy Development, Loyalty Programs for Small Businesses, Ecommerce Development Strategy.
5. Change Your Theme
With many modern shopping carts, it’s easy to “reskin” your site with a different color theme or background — give it a try. It can give your entire store a new look without a lot of investment. Try a red and green theme at Christmas, and gold and brown for the fall; even adding more theme-oriented images throughout the store will add some freshness.
6. Be Competitive
Pick your top five competitors and review their stores at least weekly. You may find one offering a discount or a special deal on your best selling products — you may not decide to match the offer, but you should be aware of it and prepared to modify your promotions or featured items.
7. Be Aware of Design Trends
Web design changes continually. When you shop online, note the things you like and incorporate them into your wish list for your next redesign, and investigate modern CSS and HTML capabilities — your site may look dated if you don’t keep up.
8. Post Fresh Content
If you maintain a blog, or post to social media sites, add new content regularly. Make sure you monitor posts and communications from customers and prospects, and respond to them quickly.
9. Maintain Your Inventory Stock Messaging
Nothing annoys shoppers more than a store where the majority of items are ‘out of stock.’ If you know items will be out of stock for more than a day or two, hide them.
Do a complete redesign every three-to-five years — it should be more often in certain competitive and trendy industries. Design is trendy, and if your website is more than five years old without a redesign, chances are your store looks pretty old, which affects visitors’ view of it.
If you have any queries for tips on your online store then you can contact us at info@librawebsolutions.com. At Libra Web Solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.